ASO Analytics & Tracking: A Beginner’s Guide

ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. Analytics and tracking are crucial in understanding how well your ASO strategy is working and where to make improvements. Here are some tips for ASO analytics and tracking:

  1. Use app store analytics tools: Use app store analytics tools such as Sensor Tower, Mobile Action, and App Annie to track your app’s performance in terms of downloads, revenue, and rankings.
  2. Track your app’s keywords: Track your app’s keywords and their rankings in the app store to see which keywords are driving the most traffic to your app.
  3. Track your app’s reviews and ratings: Track your app’s reviews and ratings to understand the feedback from users and see how it changes over time.
  4. Use in-app analytics tools: Use in-app analytics tools such as Mixpanel, Flurry, and Google Analytics to track user engagement and behavior within the app.
  5. Monitor your competitors: Monitor your competitors to see how their ASO strategies are working and what you can learn from them.
  6. Track your app’s conversion rate: Track your app’s conversion rate, which is the percentage of people who download the app after visiting the app’s page in the app store.
  7. Test and iterate: Use A/B testing to test different versions of your ASO strategies and make changes based on the results to see what works best.

By tracking and analyzing your ASO performance, you can make data-driven decisions and optimize your ASO strategy to improve your app’s visibility and increase downloads.