ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. Backend optimization is an important aspect of ASO as it helps to ensure that the app’s metadata is properly structured and optimized for the app store’s algorithms. Here are some tips for backend optimization for ASO:

Use keywords in the app’s title and description: Include relevant keywords in the app’s title and description that people would use to search for the app in the app store.
Use the right app icon and screenshots: Use an app icon and screenshots that are visually appealing and accurately represent the app’s features and benefits.
Use the right category: Choose the appropriate category for the app to ensure that it is being seen by the right audience.
Use the right developer name: Use a developer name that is consistent across all of the apps that you publish.
Use the right pricing model: Use a pricing model that is appropriate for the app’s target audience.
Use the right localization: Optimize the app’s metadata for different languages to reach a wider audience.
Use the right release date: Choose a release date that is appropriate for the app’s target audience.
Use the right privacy policy: Use a privacy policy that is compliant with the app store’s terms and conditions.

By following these tips, you can optimize the backend of your app for ASO and increase its visibility in the app store, leading to more downloads and a larger user base.