A brand has an always-on campaign to target new and existing customers. The campaign is set up using lifetime budgets and optimizing for purchase. Each ad set receives approximately 20 sales per week. Across their several ad sets, delivery remains in the learning phase, or learning limited.
Which change should the media buyer recommend to improve performance?

Introduce influencer marketing
Change the optimization event to Engagement
Combine ad sets
Switch to the traffic objective

A car brand wants to create leads from people who might be interested in their new convertible on sale. The brand wants to showcase images of the interior and exterior features of the car.
Which creative format should the media buyer use to meet this business goal?

Audience Network Carousel
Image Video

A client provided a $100,000 budget for a 4-week sales campaign. The campaign spent $40,000 the first week and $20,000 the second week.

How should a client ensure an evenly allocated budget each week?

Select optimization events
Use multiple creative assets
Select a Daily Budget
Use multiple ad sets

A client wants to own their ad account but have their media agency partner run their campaigns.

Which permission levels should a client grant their media agency?

Add media agency to client Business Manager through admin access and select ad account as asset
Add media agency to client Business Manager through partner access and select ad account as asset
Add client to agency Business Manager through partner access and select ad account as asset
Add client to agency Business Manager through admin access and select ad account as asset

A client wants to own their ad account but have their media agency partner run their campaigns.
Which permission levels should a client grant their media agency?

Add media agency to client Business Manager through admin access and select ad account as asset
Add media agency to client Business Manager through partner access and select ad account as asset
Add client to agency Business Manager through partner access and select ad account as asset
Add client to agency Business Manager through admin access and select ad account as asset

An advertiser is the registered admin of a Business Manager. The advertiser gives a new team member employee access. When the new team member builds out the ad campaign, they cannot add the Facebook Page at the ad level.
Which step should the advertiser take to provide access to the team member?

Make the team member a Business Manager analyst
Assign the Facebook Page as an asset to the team member
Provide task access through Page settings to create content
Ask the team member to set up two-factor authentication

Refer to the exhibit.

A real estate brand has been running lead generation campaigns.

	Reach	Number of Leads	Cost per Lead	Lead Conversion Rate
Higher Intent Instant Form	22,000	239	$6.43	12%
Higher Volume Instant Form	31,000	380	$3.94	7%
Website Form Traffic	45,000	345	$3.77	5%
Website Form Conversion	18,000	109	$14.42	10%

Which strategy should the brand continue to focus on to drive leads in the most cost efficient way?

Website Form Traffic
Website Form Conversion
Higher Intent Instant Form
Higher Volume Instant Form

A client is concerned with brand safety and wants the same block list applied to all campaigns that run in their account.

Where should the media buyer apply the block list?

Creative Hub
Ads Manager
Brand Safety Hub
Commerce Manager

A client is concerned with brand safety and wants the same block list applied to all campaigns that run in their account.

Where should the media buyer apply the block list?

Creative Hub
Ads Manager
Brand Safety Hub
Commerce Manager

In a sales [catalog sales] campaign using the same video and image assets for all audiences, an advertiser sees the following results:

	Conversion Event	Placements	Audience	Cost Per Result
Ad Set 1	Purchase	Feed and Stories	Men: 18-45 years old	$5.65
Ad Set 2	Purchase	Instagram Feed	Women: 18-45 years old	$4.35
Ad Set 3	Purchase	Advantage+ placements	Women: 18-45 years old	$3.67
Ad Set 4	Purchase	Reels	Men and Women: 18-45 years old	$6.52

Which ad set should the client use for their next campaign?

Ad Set 1
Ad Set 3
Ad Set 4
Ad Set 2

A company used Advantage+ placements and had slightly better results on Instagram.
What should the media buyer activate in the next campaign?

Break out audiences by placement
A/B test Instagram feed vs Instagram stories
Continue using the same campaign strategy
Place ads on Instagram only in the future

A brand is running an awareness campaign across several platforms and wants to quickly determine the most effective messaging. They are targeting men and women 18-35 with a budget of $50,000.
What should the media buyer implement?

Marketing Mix Modeling
Audience Split Test
Creative Split Test
Brand Lift single cell

A bakery recently started offering chocolate cake online using the Traffic objective but has not sold any chocolate cake.
Which campaign objective should the bakery use to help increase purchases by the end of the season?

Awareness (Brand awareness)
Engagement
Leads (Lead generation)
Sales (Conversions)

A client wants to understand the average number of times a person saw an ad during a campaign.
Which reporting column should the media buyer reference?

Frequency
Clicks
Reach
Impressions

A client wants to understand where ads were displayed during a campaign.
Which detail in Ads Manager should the media buyer reference?

Placement
Reach
Impressions
Frequency

A brand is setting up an awareness campaign. Their creative agency provides 30-second videos that reveal the brand in the 10th second and use a 1:1 aspect ratio. The ads should run on the Facebook app and Instagram mobile feed only.
What does the brand need?

A shorter video length of less than 15 seconds and change to 16:9 aspect ratio
A longer video length of 1 minute and change to 16:9 aspect ratio
A longer video length of 1 minute and change to 9:16 ratio
A shorter video length of less than 15 seconds and change to 4:5 aspect ratio

A small business owner is setting up their catalog and will upload items through a data feed. The business needs to format their file correctly but is not sure how to show the price of each item.
Which format is supported when uploading a product data feed?

$5.99USD
$5.99
5.99
5.99 USD

A brand runs a 60-second TV commercial to build awareness. The brand plans to edit the video and run a shorter version across Meta platforms.
How should the brand proceed?

Keep the video length at 60 seconds
Design the video for sound on and sound off
Design the video in a horizontal format
Reveal the brand logo at the end of the video

A client is running an awareness objective campaign and wants to understand how many people recall seeing their ads.
What should the media buyer implement?

Conversion Lift study
A/B test
MMM
Brand Lift

An e-commerce store runs a campaign for 6 months without making any changes. The campaign initially delivered efficient results but cost per result has increased over time.

Daily budget: $150 USD
Bidding: Highest volume
Ad objective: sales
Optimization event: Purchase

How should the media buyer optimize the campaign?

Decrease audience size
Change optimization event to link clicks
Increase the daily budget
Add new creative

A brand is preparing to launch their first advertising campaigns on Meta platforms. The brand primarily runs conversion-based campaigns, and wants to make sure the correct tools are in place before launch. The brand sells products globally through their website.
Which tools should the media buyer implement?

Select 2 Correct Responses

Conversions API
Offline Conversions
SDK
Pixel

A client wants to launch a sales campaign that contains 4 ad sets for 1 month with a $100,000 budget. The client is primarily concerned about obtaining as many sales as possible with the entire budget.
How should the media buyer set up the budget?

Daily budget at the ad set level
Daily budget at the campaign level
Lifetime budget at the campaign level
Lifetime budget at the ad set level

A global beauty brand is preparing to launch a new skincare line. The new products are not yet available to purchase, but the brand wants to start pre-promotion as soon as possible.
In phase one, the brand wants to encourage people to connect with their brand on Messenger for a 1:1 personalized skin consultation.

Which solution should the media buyer implement?

Leads (Lead generation) campaign that collects name and email address in an Instant form.
Engagement campaign that uses the Messaging Apps conversion location.
Sales (Conversions) campaign that uses the Contact Us CTA.
App promotion (App installs) campaign with Messenger as the placement.

A retail client has a business goal of acquiring 200 new customers for the month of February. They want to reach people who are closest to their highest value customers.
Which targeting strategy should the client adopt?

Core Interest-Based Audiences
Value-Based Lookalike Audience
Engagement Lookalike Audience
High Lifetime Value Customer List

A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4 weeks and reach as many people as possible. The brand wants their audience to see the campaign twice a week.

Which strategy should the media buyer implement?

Awareness (Brand awareness) objective with Reach; Frequency buying type
Traffic objective with Auction buying type
Engagement objective with Reach; Frequency buying type
Leads (Lead generation) objective with Auction buying type

A retailer wants to launch a national campaign to promote an upcoming clothing line using video creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send people to a landing page about the new products on their website. The retailer then wants to target people who viewed the landing page.
Which action should the retailer take?

Choose the Awareness (Brand awareness) objective targeting a Custom Audience that viewed the video campaign.
Choose the Traffic objective targeting a Custom Audience that has visited their website.
Choose the Traffic objective with a broad audience and create a website Custom Audience of people who visited the website.
Choose the Awareness (Brand awareness) objective with a broad audience and create a Custom Audience of people who viewed the video campaign.

media buyer launches a sales (conversions) campaign and notices their cost per result is too high after 2 days.
What should the media buyer do?

Decrease the budget to lower the cost per result
Change the creative to avoid fatigue
Wait for the campaign to exit the learning phase
Add multiple ad sets to understand impact on performance

Which ads are policy compliant?

Ads that promote penny auctions
Ads that lead to a non-functioning landing page
Ads that contain sensational content
Ads that promote a job opportunity

A media buyer needs to add items to a catalog for a client. The inventory size is small and does not change often.
How should the media buyer add items?

Data feed with a spreadsheet
Import items automatically with a Meta pixel
Catalog Batch API with an HTTP request
Manually in Commerce Manager

A nonprofit organization is running a successful awareness campaign using multiple video ads and Advantage+ placements. A team member notices that the organization’s ad appears as an in-stream video during a long-form video from a political party on Facebook. According to the organization’s brand guidelines, the video should not appear during political videos.
What should the media buyer recommend?

Check the delivery reports to see exactly where the ads appeared
Use manual placements and exclude in-stream video
Block the political party under their Facebook Page settings
Apply a topic exclusion for Politics under Brand Safety settings

Which call to action violates Meta policies?

Click hereBuy now
Learn more Lose weight

For the month of December, a brand wants to make sure they spend all remaining marketing budget before the end of the year. In January, the brand has a business goal of keeping their cost per action at an average of $40.
Which two bidding strategies should the media buyer recommend to this client?

Highest volume or value goal in December; Cost per result goal in January
Cost per result goal in December; Bid cap in January
ROAS goal in December; Bid cap in January
Highest volume or value goal in December; Cost per view in January