YouTube analytics is a powerful tool that can help you understand how your videos are performing and how to improve them. It provides a wealth of data, including the number of views, likes, and comments on your videos, as well as information on who is watching your videos and where they are coming from.
To access your analytics, log in to your YouTube account and go to the Creator Studio. Under the “Analytics” tab, you will find a variety of metrics that can help you understand the performance of your videos.
- Views: This metric tells you how many times your videos have been viewed. You can see the total number of views for a specific period of time, such as the past week or month, as well as the average number of views per day or per video.
- Audience Retention: This metric shows how long viewers are watching your videos. You can see the average percentage of a video that viewers watch, as well as how many viewers are watching until the end of the video.
- Engagement: This metric tells you how many likes, comments, and shares your videos have received. You can see the total number of likes, comments, and shares for a specific period of time, as well as the average number of likes, comments, and shares per video.
- Audience Demographics: This metric tells you more about who is watching your videos. You can see the age, gender, and location of your viewers, as well as which countries and languages they speak.
- Traffic Sources: This metric tells you where your viewers are coming from. You can see which websites and platforms are referring traffic to your videos, as well as which videos are driving the most traffic to your channel.
By understanding these metrics, you can make data-driven decisions on how to improve your videos and grow your audience. For example, you can see which videos are performing well and create more similar content, or you can see which countries or languages your viewers speak and create subtitles or closed captions for those languages.