Facebook Media Buying Question & Answer

A brand has an always-on campaign to target new and existing customers. The campaign is set up using lifetime budgets and optimizing for purchase. Each ad set receives approximately 20 sales per week. Across their several ad sets, delivery remains in the learning phase, or learning limited. Which change should the media buyer recommend to … Read more

Display Advertising: A Beginner’s Guide

Display advertising refers to the practice of promoting products or services through the use of graphical ads that are displayed on websites or other digital platforms. These ads can take the form of banner ads, text ads, rich media ads, or video ads, and they are typically placed on websites that are relevant to the … Read more

Programmatic Advertising: A Comprehensive Guide

Programmatic Advertising

Programmatic advertising is a method of buying and selling online advertising space through automated systems, rather than through traditional methods such as direct sales. It involves the use of software to purchase and place advertisements, rather than human negotiations. There are two main types of programmatic advertising: real-time bidding (RTB) and programmatic direct. RTB involves … Read more

Video Advertising: A Beginner’s Guide

Video Advertising A Beginner's Guide

Video advertising is a form of online advertising that uses videos to promote a product or service. It is a great way to engage with potential customers and increase brand awareness. There are several types of video ads, including: To get started with video advertising, you’ll need to create a video ad that is engaging … Read more

Social Media Advertising: A Comprehensive Guide

Social media advertising is a powerful tool for reaching potential customers and driving conversions. In this guide, we will cover the basics of social media advertising, including the different platforms available, ad formats, targeting options, and best practices for creating effective campaigns. By following these guidelines and using the right platform, ad format, and targeting … Read more

Mobile Advertising: A Beginner’s Guide

Mobile Advertising

Mobile advertising is a form of advertising that targets users on mobile devices, such as smartphones and tablets. There are a variety of ways to advertise on mobile devices, including: When creating a mobile advertising campaign, it is important to consider the audience and the goals of the campaign. Different types of ads are better … Read more

Search Advertising: A Beginner’s Guide

Search advertising is a form of digital advertising that allows businesses to place ads on search engine results pages (SERPs). These ads appear when users search for specific keywords related to the business’s products or services. The two main types of search advertising are pay-per-click (PPC) and cost-per-impression (CPI). Pay-per-click ads are the most common … Read more

Native Advertising: A Beginner’s Guide

Native advertising is a form of online advertising that blends in with the surrounding content on a website or mobile app. It is designed to look and feel like the content that surrounds it, making it less intrusive and more engaging for the user. There are several types of native advertising, including in-feed ads, recommended … Read more

Affiliate Marketing: A Beginner’s Guide

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The affiliate typically promotes the business through a website, blog, or social media, and earns a commission for each sale or lead generated as a result. … Read more