Remarketing is a form of digital marketing that allows businesses to target ads to users who have previously interacted with their website or mobile app. Google Ads, formerly known as Google AdWords, is a widely used platform for remarketing.

Google Ads allows businesses to create and manage their remarketing campaigns through an online interface. Businesses can create lists of users who have previously interacted with their website or mobile app, and then target ads to those users as they browse the web or use other mobile apps. Businesses can also track the performance of their remarketing campaigns and make adjustments as needed.

One of the key benefits of remarketing is that it allows businesses to target ads to users who have already shown an interest in their products or services. This means that the ads are more likely to be relevant and effective, as the users are already familiar with the business. Additionally, remarketing can help increase brand awareness and drive more conversions.

To get started with Google Ads for remarketing, businesses will need to create an account, set up a campaign and create an audience list. They will also need to install a remarketing tag on their website or mobile app to track user interactions and create the audience list. Once the campaign is live, businesses can track the performance of their remarketing ads and make adjustments as needed.

Overall, Google Ads remarketing is a powerful tool for businesses looking to reach users who have previously shown interest in their products or services. With the right strategy and management, businesses can use remarketing to increase brand awareness, drive more conversions, and increase ROI.