Retargeting, also known as remarketing, is a form of online advertising that allows businesses to target their ads to individuals who have previously visited their website or interacted with their brand. This can be done by placing a cookie on the user’s browser or by using a pixel, which is a small piece of code that is placed on the website.

Retargeting allows businesses to reach out to consumers who have already shown an interest in their products or services, making it more likely that they will convert into a customer. It can be particularly effective for ecommerce businesses, as it allows them to target ads to individuals who have shown an interest in a specific product or category.

To set up a retargeting campaign, you will need to create an account with a retargeting platform such as Google Ads or Facebook Ads. Once your account is set up, you will need to create an audience list of individuals who have visited your website. This can be done by placing a cookie or pixel on your website.

Once you have your audience list set up, you can create ads that will be shown to those individuals as they browse the web. You can also create specific ads for individuals who have visited specific pages on your website or abandoned a shopping cart.

Managing a retargeting campaign can be time-consuming and requires a certain level of expertise. If you don’t have the time or resources to manage your campaign effectively, you may want to consider hiring an ecommerce ad management service. These services can help you optimize your campaigns for better performance, monitor your campaigns for errors, and make adjustments as needed to improve your ROI.

Overall, retargeting can be an effective way to drive more sales and increase brand awareness. However, it’s important to understand the basics of how it works, as well as the time and resources required to manage the campaign effectively. With the right strategy and a bit of expertise, you can effectively use retargeting to grow your ecommerce business.