Display advertising is a form of digital marketing that allows businesses to display visual ads, such as banners and images, on websites and mobile apps. Google Ads, formerly known as Google AdWords, is a widely used platform for display advertising.
Google Ads allows businesses to create and manage their display ads through an online interface. Businesses can choose which websites and mobile apps they want to display their ads on, set a budget for their ad campaign, and create ad groups with different ads. They can also track the performance of their ads and make adjustments as needed.
One of the key benefits of display advertising is its ability to reach a wide audience. Businesses can choose to display their ads on a variety of websites and mobile apps, which means that their ads will be seen by a large number of people. Additionally, display advertising can be more visually appealing than text-based ads, which can make them more effective at catching the attention of potential customers.
To get started with Google Ads for display advertising, businesses will need to create an account, set up a campaign, and create ad groups. They will also need to choose the websites and mobile apps they want to display their ads on, set a budget for their campaign, and create their ads. Once the campaign is live, businesses can track the performance of their ads and make adjustments as needed.
Overall, Google Ads is a powerful tool for businesses looking to reach a wide audience through display advertising. With the right strategy and management, businesses can use Google Ads to increase brand awareness and drive more traffic to their website.