Search advertising is a type of digital marketing that allows businesses to display their ads on search engine results pages (SERPs) when users search for specific keywords related to their products or services. Google Ads, formerly known as Google AdWords, is the most widely used search advertising platform.

Google Ads allows businesses to create and manage their search ads through an online interface. Businesses can choose which keywords they want to target, set a budget for their ad campaign, and create ad groups with different ads. They can also track the performance of their ads and make adjustments as needed.

One of the key benefits of search advertising is that it can be highly targeted. Businesses can choose to show their ads to users who are searching for specific keywords, which means that their ads will be seen by people who are already interested in what they have to offer. Additionally, search advertising can be cost-effective, as businesses only pay when a user clicks on their ad.

To get started with Google Ads, businesses will need to create an account, set up a campaign, and create ad groups. They will also need to choose the keywords they want to target, set a budget for their campaign, and create their ads. Once the campaign is live, businesses can track the performance of their ads and make adjustments as needed.

Overall, Google Ads is a powerful tool for businesses looking to reach potential customers through search advertising. With the right strategy and management, businesses can use Google Ads to drive more traffic to their website and increase conversions.